RadarFarms Now is in the Top 200,000 Sites by Alexa

January 17, 2009 at 4:20 am | In Farm News | Leave a Comment
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Our site has been launched on June 1, 2006 and, thus, we are already 2.5 years old. For the World Wide Web, it is quite a while. We started slowly but gained some traction lately.

As a result, we made to the top 200,000 sites by Alexa:

alexa-rankings

Some people may say that it is not the big deal and they may have a point. However, we are still proud because, according to the study by Netcraft, there were over 182 mln web sites and blogs on the Web in October, 2008. Assuming that the Alexa rankings are more or less correct (there is a lot of controversy the way Alexa is ranking the sites), we are close to the top 1% of the web sites.

Actually as of January 16, 2008, we are officially ranked by Alexa as 188, 147. However, Alexa is usually late with updating its own ranks and some sites using Alexa API are more up-to-date with the Alex ranks. Our site profile by Quarkbase indicates that our rank is 177,001. Therefore, we are actually in the top 1% of the Web.

Alexa also provides ranks by countries and we are in the top 25,000 sites for South Africa, in the top 30,000 sites for Canada, in the top 35,000 sites for Argentina and Brazil and in the top 40,000 sites for Indonesia. We are also very close to making the top 100,000 for the United States (we are ranked as 113,421):

alexa-rankings-countries

Quantcast, another free Web rating agency and major Alexa competitor, ranked us in December, 2008 as 59,920 in terms of the US traffic:

quantcast-rankings

So, we are doing quite well stateside too. If you would like to learn more about the different free Web rating agencies, you could visit our radar covering the subject.

How Website Publishers and Bloggers could Make Money using RadarFarms Widgets!

January 15, 2009 at 9:33 pm | In Farm News | 1 Comment
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Coolmediaplacement.com – Internet Advertising Guide, providing information and resources for Internet advertising and web traffic, with the Alexa traffic rank of 40,916 (and in top 5,000 sites in Canada and Australia), placed our Tag Cloud widget accross its site.

The widget is created for the Online Advertising News, Blogs and Research radar and includes Tag Cloud:

cmp-widget

We are certainly flatterred that the well-respected North Bay, Ontario-based new media outpost utilized our widget. Hopefully, the latest Online Advertising news, blog and research articles, refreshed three times a day, will enrich the site user experience and will bring the site owners some extra advertsing $$.

We noticed that Infolinks in-text ads show up in our content. That’s the way to monetize the Web widgets, in addition, to other known methods.

Our Web Widgets are for free for now, while website owners and bloggers. who will embed them into their own content, could make some money the same way as Coolmediaplacement.com did!

New RadarFarms Promotion – Create Radar, Place Free Ad Link!

October 17, 2008 at 3:36 am | In Farm News | 1 Comment
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We are at RadarFarms.com feel very strongly about our flagship tool – RadarWizard. Using the tool, you can build News Radars (or RSS Mashups) – subject specific RSS-based information channels. They allow aggregating the Web articles, news, blog and message board’s posts, press releases, bids, newsgroup’s threads, images, audio and video.

We would like you – our members – to use the tool for all your information needs. However, we also realized that our News Radars could be used for your advertising needs.

Therefore, we launched a new promotional campaign – Create Radar, Place Free Ad Link!. Just use our registration form to provide us with your ad link URL and description and go ahead – create up to five (5) radars and we place your ad link on the radars you created.

The recently created Radar Wizard tutorial will assist you with creating the radars.

We would also like to remind that you we are still running another campaign – Register with Us and We Will Create a Radar for You!

We Offer New Very Competitive Advertising Rates!

September 5, 2008 at 4:00 am | In Farm News | Leave a Comment
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We reduced our Advertising Rates making them extremely competitive!

See our new rates at Advertise at Radarfarms and Sponsor Registration at RadarFarms pages.

There are several samples we could bring up to prove our competiveness:

1. If you were to place your text link at our site (including all pages), your Cost per Thousand Impressions (CPM) would be just no more than $0.43US

2. If you are an angel or venture capitalist and looking to attract Web 2.0 companies, you could sponsor our Web 2.0 Radars group (which currently includes twenty five radars). It will cost you just up to $1.17CPM for your text link

3. If you are interested in advertising your services to investors into emerging Real Estate markets (Central America and Eastern Europe), advertise our Real Estate group of radars at cost of $0.78 per thousand impressions

4. You could sponsor any of individual radars at cost as little as $0.07 CPM (for a text link) or create new radars reflecting your market niche and attracting your target audience and place your banner or text link in there.

Our existing sponsors (see their links at 77Radars page) enjoy Click Through Rate (CTR) up to 4.7%, which is much higher than the industry average CTR of 0.5%. We explain the pattern by the power of Long Tail Aggregation Advertising.

If you are US-based advertiser, you could see our Advertising Profile estimated by Quantcast.

If you have any questions, please contact us at solutions@radarfarms.com and we will give you the best service we can!

Radar Wizard is Upgraded Again; the Tool Video Tutorial is Posted at Our Site and YouTube!

September 5, 2008 at 2:02 am | In Farm News | Leave a Comment
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Being dedicated to improving our member’s experience and quality of News Radars, we upgraded our Radar Wizard and added the following sources:

We also created a video tutorial for the tool placed just below the Radar Wizard icon:

The tutorial is also accessible from our Radar Wizard page and from YouTube.

To see high resolution version of the Radar Wizard tutorial, click here.

RadarFarms introduce Radar Filters and new version of RadarWizard!

May 10, 2008 at 10:21 pm | In Farm News | Leave a Comment
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We are always trying our best to enrich your user experience at RadarFarms. Therefore, we would like to introduce several new features we just implemented at our site.

From now on, the site visitors will be able to filter the Radar items by type:

The visitors could filter the Radar items by the following filters:

See, for instance, what Blogs and Video filters bring for Nica Real Estate – our most popular Real Estate radar:

We also introduced a new version of Radar Wizard – our toll, which allows creating Radars for virtually any imaganable subject in thirty seconds for any visitor regadless of her/his technical skills.

We added three new sources:

  • MySpace
  • RSSMicro – best RSS Feed search engine
  • Torrents – from one of the best Torrent Search Engine – Torrentz

In addition, if you would like to make your Radar to non-viewable for others, just check Non-Viewable Radar checkbox:

If you still find Radar Wizard a bit initimidating :-) , just register and we will create a Radar for you!

Keyword Meta Tags Still Matter!

April 8, 2008 at 10:14 am | In Blog | 2 Comments
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As everybody who is involved in SEO even a little bit knows – keyword meta tags aren’t like they used to be.

There is so much was written about rise and demise of this meta tag once very essential for Search Engine Rankings. The best opus on this subject, IMHO, was Meta Keywords Tag 101: How To “Legally” Hide Words On Your Pages For Search Engines.

As we always boasted, we never been involved in SEO of any kind and even launched anti-SEO radar SEO – Myths and Truth.

However, after we migrated to WordPress platform for our new site, we have been penalized by mighty Google both in terms of indexing of our new radars and quality of served AdSense ads.

We tried several tricks recommended by Google and bloggers but to no avail. Eventually, we resorted to good ol’ keyword meta tags by writting a stored procedure that automatically injected tags from radar’s Tag Clouds into keyword metatag for a page hosting it. We didn’t pin too many hopes on a quick exit from Google Sandbox but rather hoped that Yahoo and other guys will bring us a bit more traffic and quality of AdSense ads will improve (the keyword meta tags still could influence AdSense).

Then we compared our AdSense KPIs before and after the Tag Cloud tag injection into the radar’s keyword meta tags, which happen by EOD on 02/07 and results are very impressive to say at least:

Number of daily impressions (which is also the site traffic indicator) went up from 637 to 789 (24% increase).

Daily CTR went up from 1.08% to 1.8% (67%)

Daily eCPM (average payout of served ads) went up from $2.51 to $4.60 (83% increase).

We also digged into GA and compared the site KPIs for 01/28-02/07 (they are marked as pervious) to 02/08-02/18 (they are in bold):

9,477 Visits

Previous: 6,534 (+45.04%)

14,426 Pageviews

Previous: 11,847 (+21.77%)

1.52 Pages/Visit

Previous: 1.81 (-16.05%)

72.09% Bounce Rate

Previous: 57.90% (+24.51%)

00:00:46 Avg. Time on Site

Previous: 00:01:03 (-26.38%)

92.56% % New Visits

Previous: 90.80% (+1.94%)

Impact on traffic directed from Search Engines was even more stunning – 309.9% increase:

Visits

5,550

Previous: 1,354 (309.90%)

Pages/Visit

1.32

Previous: 1.55 (-14.54%)

Avg. Time on Site

00:00:35

Previous: 00:00:54 (-36.04%)

.

% New Visits

91.60%

Previous: 75.92% (20.65%)

Bounce Rate

83.66%

Previous: 77.62% (7.78%)

Google visits were up from 1,255 to 5,268 (320%), Yahoo visits increased from 51 to 168 (230%) and AOL traffic went up from 19 to 63 (232%).

Below is percentage of traffic originated from Search Engines and, as we anticipated, non-Google SEs increased their share:

1. google    
  Jan 28, 2008 – Feb 7, 2008 1,255 92.69%
  Feb 8, 2008 – Feb 18, 2008 5,268 94.92%
2. yahoo      
  Jan 28, 2008 – Feb 7, 2008 51 3.77%
  Feb 8, 2008 – Feb 18, 2008 168 3.03%
3. aol      
  Jan 28, 2008 – Feb 7, 2008 19 1.40%
  Feb 8, 2008 – Feb 18, 2008 63 1.14%

While this result is not completely surprising, quantitive impact is what really surpised us. It means that rumours about demise of the keyword meta tags greatly exaggerated!

Feed Discoverer, another tool by RadarFarms is online!

February 23, 2008 at 2:47 pm | In Farm News | 1 Comment
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Feed Discoverer, another innovative tool by RadarFarms, is a RSS feed meta-search engine. In order to retrieve most relevant feeds, it is using MSN/Live.com API. Because the feeds are created in different formats, the tool categorizes all the returned feeds under four different categories:

  • Feedburner Feeds
  • Feeds
  • RSS Files
  • XML Files

All you need to do is specify a keyword or key phrase, which represents your Radars’ subject, generate and preview the feeds, select those which you need, and then publish your Radar.

There are several advanced features – privacy, inclusion and exclusion filters.

The feeds can be also added to existing Radars created through Radar Wizard and/or Radar Admin tools.

The whole process will take no longer than several minutes.

Stats and Clicks for our Sponsored Radars – Part I

February 1, 2008 at 5:16 am | In Blog | Leave a Comment
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As you may or may not know, we officially launched 77Radars – Long Tail advertising service, which represents a viable cost-efficient no-hassle alternative to traditional Natural Search Engine Optimization (SEO) and/or Paid Search/Pay-per-Click (PPC). The idea is that most pay-per-click (PPC) advertising is aimed at 1-2 word search queries. Yet, over 80% of web traffic comes from highly-specific, “long tail” (3 words or more) search queries.  

Thanks to its role as an informational source and aggregator for odd “long tail” search queries, RadarFarms allows the new hosted radars to be indexed and ranked high by Google and other major search engines in a very short period time (sometimes as short as 1 day). 

Seventy seven (77) pre-built News Radars, each delivering a combination of highly focused content and tag clouds indexed by Search Engines allows Radars to get high Search Engine Ranking (SER), and designed to be considered high authority’s source by the Engines. 

New Radars “piggyback” on high ranking on the whole site and get high SER in very short time. 

Your website’s banner and links placed at one of our News Radars will drive high-quality traffic, which will bring more revenue than the traffic coming through generic (one- or two-word) keywords targeted by traditional SEO since it represents a bigger part of Natural Search traffic and visitors coming through the long tail keywords are also more willing to buy than those who are coming through the generic queries. 

For sixteen months prior to launching the 77Radars, we have been running three Sponsored Radars: 

·          Toronto Real Estate

 ·          Web Software for Associations and Non-Profits 

·          Sports Fans Online  

These radars carried the advertiser’ banners and we had sufficient time to monitor the radar’s traffic as well clicks on the banners. The chart below indicates stats for the Sponsored Radars collected from 11/24/2006 to 12/16/2007: 

Radar Name

Clicks Clicks/Month Pageviews CTR, %
Toronto Real Estate 96 7.6 5331 1.80
Web Software for Associations and Non-Profits 84 6.6 1177 7.14
Sports Fans Online 388 30.6 1929 20.11

The  best Click Through Rate (CTR) – 20.1% was achieved by Sports Fans Online radar sponsored by YourSportsFan.com – a sport fan’s networking site.  

Another sponsor’ banner – WildApricot – Web-based Membership Software hosted at Web Software for Associations and Non-Profits radar also enjoyed quite decent CTR of 7.1%. 

The most popular Sponsored Radar – Toronto Real Estate – sponsored by Toronto Real Estate agent Rita Munits didn’t get too many clicks and her banner’s CTR was just 1.8%. The latter modest CTR could be explained by the fact that the Real Estate selling and buying still remains rather a brick-and-mortar business than an online one unlike the other sponsors, which are “pure” online businesses.                    

Attention Advertisers! We launched 77Radars – “Long Tail” Advertising Service

January 31, 2008 at 12:23 pm | In Farm News | Leave a Comment
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The numbers are staggering. Most pay-per-click advertising is aimed at 1-2 word search queries. Yet, over 80% of web traffic comes from highly-specific, “long tail” (3 words or more) search queries. Meaning, your competition is paying fiercely for the attention of less than 20% of web users.

Our Radars, on the other hand, attract massive amounts of long tail traffic. Advertising on 77Radars gets you the attention of very valuable web users. Learn more…

77Radars are News Radars we give special love and attention to, because we think they’re particularly important topics. Choose a radar you like in the cloud and become its Sponsor.

Think you can do better? Click here to create and sponsor your own News Radar.

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