Is RadarFarms an Australian Company?

March 14, 2007 at 4:07 am | Posted in Blog | Leave a comment
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RadarFarms is ran by IT Dynamo Associates, a Toronto-based company. However, mighty Google begs to differ

We noticed something fishy when the Australian traffic exceeded the Canadian traffic on a regular basis. Assuming the roughly equal Internet penetration level amongst residents of these cousin countries, Canada has 31.6 mln of people while Australia has just 20.6 mln.

In addition, being Canadians we have a half dozen of News Radars dedicated exclusively to the Canadian matters.

We were scratching our heads, but then, while watching HitTail, we finally figured out why we are so favoured by Australians.

You know why? Google considers us being an Australian company. Therefore, when Australians choose search through local pages, we get an unfair advantage:

 australian-google.JPG

The same search for Google.com.au using Search the Web checkbox ranks our Gillette Fusion radar as #95 for the very same search “gillette fusion blade distributors“.

 google.JPG 

The reason why Google treats us as Australians is probably because our site is hosted by Webstrike Solutions, an Aspendale, Victoria-based company. While they serve us from their server farms located in New Jersey, nevertheless Google considers us being Australians.

As a result, as of March 12, Alexa ranked us as 31,985 in Australia while we were just 46,896 in Canada and 103,054 in the USA. According to Alexa, 9.5% of our traffic came from Aussies.

These stats are pretty much consistent with our Google Analytics stats for the last 3.5 months, where the Australian traffic was 12.6% from the site’s total traffic.

 google-analytics-australia.JPG

If the things will keep unfolding the same way, we’ll soon have no choice but start putting a shrimp on the barbie.

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