Embracing chaos: newsmastering and youDecember 13, 2007 at 9:35 pm | Posted in Blog | Leave a comment
Tags: a.j. liebling, CNN, david weinberger, digg, knowledge, lord northcliffe, newsmastering, slasdot, technorati
Since the first and, so far, only web bubble, we’ve seen some crazy developments happen in the online space. From the idea of a video game without a purpose, to everyone and their aunt becoming as important as CNN, the world seems like a completely different place in many ways. Everything is either already decentralized or quickly heading there (like Al Qaeda eluding the world’s greatest super power, or Wikipedia replacing Brittanica Online). The overwhelming message to anyone who is willing to listen is this: you cannot depend on authority. Winning today means embracing chaos.
In the midst of chaos, information is king. Knowing the latest news before your competition (or enemy) is crucial. This is as true for a soldier in Iraq as it is for a young entrepreneur struggling to survive. Knowledge is power.
As the CNNs of the world struggle to catch up, the John’s and Jane’s of the world are learning to use independent sources for their knowledge. We have Technorati, Digg, Slashdot. And we have Newsmastering.
This is important. People often just don’t get why they would want to customize the news for themselves. Isn’t the New York Times sufficient? In short, no. Here are some quotes from people more famous than I to illustrate the point:
“Sure I read news papers. Problem is the news is a day old.” – attributed to David Weinberger
“News is what somebody somewhere wants to suppress; all the rest is advertising.” – Lord Northcliffe
“People everywhere confuse what they read in newspapers with news.” – A. J. Liebling quotes
See, The News (capitalized and official) is always slow, filtered, and editorialized. It can’t be trusted in any useful sort of way.
Newsmastering, on the other hand, means listening to the rapid, vast and unfiltered wisdom of crowds. Newsmastering means listening to the world, not an editor. Newsmastering means having the news that matters to you come to you, quickly.
Newsmastering means finding a haven of understanding in a sea of chaos.